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InStadium Insider

InStadium Weekly Top Trends 2/15/18

Posted by InStadium on Feb 15, 2018 2:41:00 PM

We live and breathe sports. As a result, we're always keeping tabs on emerging trends and news within the industry. In order to make your life a little easier, each week we will be delivering a list of the relevant news around sports, media, marketing, and technology. Welcome to this week's edition of the Weekly Top Trends.  

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Topics: Brand Activations, Fan Engagement, Stadiums and Arenas, Sports Lifestyle

Valentine's Day at the Stadium: The Kiss Cam

Posted by InStadium on Feb 14, 2018 12:28:00 PM

 

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Topics: Fan Engagement, Sports Lifestyle

The InStadium Advantage

Posted by InStadium on Feb 8, 2018 2:02:00 PM

There’s a reason we call ourselves “unmatched” in the world of sports marketing and advertising.  The world’s best brands turn to InStadium because we are the market leader in live sports advertising and we have the biggest and most powerful network.  We also have the expertise the build a custom program for brands that match up targeted DMAs, audiences, timing, and budget.  With team representation from 9 professional and collegiate sports leagues – totaling over 425 teams – and a reach of more than 14 million fans per month, InStadium places brands front-and-center like no other sports marketing company can.

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Topics: About InStadium

Think You Know Your Stadiums? InStadium Quiz #10

Posted by InStadium on Jan 25, 2018 11:51:00 AM

At InStadium, we love stadiums, arenas, gardens, bowls, fields, domes, centers, fieldhouses, halls, forums, and parks. We love the live environment these venues create and we love finding unique and powerful ways to connect brands with fans, deliver brand lift, and generate engagement. It's what we do! 

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Topics: Stadiums and Arenas

Flighted Media in Live Sports – with InStadium

Posted by InStadium on Jan 18, 2018 2:44:28 PM

One of the staples of the InStadium experience is that we make it easy for brands to get into live sports.  We’ve talked about how we make it easy before.  It’s all about our expertise and the network of teams we’ve built.  With coverage in 130+ DMAs across the country with over 425 professional and collegiate teams, brands that partner with InStadium have access to more than 15,000 sporting events each year.  At any given time throughout the calendar year, InStadium is on, available, and ready to build a customized brand program. 

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Topics: About InStadium

InStadium Weekly Top Trends 1/17/18

Posted by InStadium on Jan 17, 2018 1:29:22 PM

We live and breathe sports. As a result, we're always keeping tabs on emerging trends and news within the industry. In order to make your life a little easier, each week we will be delivering a list of the relevant news around sports, media, marketing, and technology. Welcome to this week's edition of the Weekly Top Trends.  

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Topics: Brand Activations, Fan Engagement, Stadiums and Arenas, Sports Lifestyle

Do you want to buy impressions or make impressions?

Posted by InStadium on Jan 11, 2018 4:07:57 PM

With the Super Bowl coming, the advertising world trains its eye on those little 2-3 minute breaks in the action to see which new, creative commercial makes us laugh or cry or roll our eyes or look around the room with the bewildered “I didn’t get that, did you?” look.  Brands and advertisers spend a fortune on these ads, hoping to strike gold and deliver something memorable that “moves the needle.”  In fact, it’s estimated that for every minute of actual game play, the Super Bowl generated over $45 million in TV-advertising revenue.  That’s a lot of dough, as huge chunks of media budgets get spent on one night.  It’s also a lot of impressions, which is exactly what brands and advertisers are trying to buy – huge numbers of impressions. 

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Topics: Fan Engagement, About InStadium

InStadium Weekly Top Trends 1/8/18

Posted by InStadium on Jan 10, 2018 9:50:54 AM

We live and breathe sports. As a result, we're always keeping tabs on emerging trends and news within the industry. In order to make your life a little easier, each week we will be delivering a list of the relevant news around sports, media, marketing, and technology. Welcome to this week's edition of the Weekly Top Trends.  

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Topics: Brand Activations, Fan Engagement, Stadiums and Arenas, Sports Lifestyle

Stadium Synergy Study: The Power of Live

Posted by InStadium on Jan 4, 2018 2:03:00 PM

The InStadium approach is simple: augment your media campaigns by repurposing the creative on the largest screens in America – stadium video boards – and impact a highly valuable audience to achieve exceptional results. The product, Live InStadium Media, consists of a :10 second PA turning fans’ attention to the video board, :30 second video board spot, and :40 seconds of concurrently running LED to fully surround the fan.

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Topics: Insider, About InStadium, live

InStadium Weekly Top Trends 1/3/18

Posted by InStadium on Jan 3, 2018 4:19:10 PM

We live and breathe sports. As a result, we're always keeping tabs on emerging trends and news within the industry. In order to make your life a little easier, each week we will be delivering a list of the relevant news around sports, media, marketing, and technology. Welcome to this week's (and the year's first!) edition of the Weekly Top Trends.  

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Topics: Brand Activations, Fan Engagement, Stadiums and Arenas, Sports Lifestyle


When brands have something important to share and need a powerful medium to communicate that message, they turn to InStadium. We make it possible for your brand message to be seen and heard by a superior live sports audience. With the nation’s biggest live sports fan engagement platform, InStadium reaches consumers at scale and in the moments where they best connect with brands. Be Seen. Be Heard. Be Live. Contact us at info@instadium.com or here

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Where Brands Connect With Fans

InStadium is the leading fan engagement platform used by national brands to make meaningful connections with fans. Through the live sports network and its powerful media options, advertisers can:

  • Access a network of 425+ professional and collegiate teams across 9 leagues
  • Customize a program across any of 160+ DMAs for any time period
  • Segment and reach a defined target market from 160M+ event attendees annually

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