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InStadium Insider

Sarah Wilde

Sarah Wilde is the Chief Marketing Officer at InStadium. She loves the Chicago Blackhawks, the Chicago Cubs, and to be part of cheering crowds that give each other high-fives at the live event.
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The Live Event: Where Brands Have More Fun

Posted by Sarah Wilde on Feb 16, 2017 1:20:00 PM

These days it’s not uncommon for a child to play a team sport. It’s also not uncommon that they’re a fan of their hometown team(s). In my case, my 7 year-old son plays hockey and is a huge Blackhawks fan. He dreams about seeing the Blackhawks play at United Center: to be in the same place as his hockey heroes, to be near them, up close and personal. He watches games on TV but really just wants to be there and be a part of the experience.

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Topics: Fan Engagement, Sports Lifestyle


When brands have something important to share and need a powerful medium to communicate that message, they turn to InStadium. We make it possible for your brand message to be seen and heard by a superior live sports audience. With the nation’s biggest live sports fan engagement platform, InStadium reaches consumers at scale and in the moments where they best connect with brands. Be Seen. Be Heard. Be Live. Contact us at info@instadium.com or here

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Where Brands Connect With Fans

InStadium is the leading fan engagement platform used by national brands to make meaningful connections with fans. Through the live sports network and its powerful media options, advertisers can:

  • Access a network of 425+ professional and collegiate teams across 9 leagues
  • Customize a program across any of 160+ DMAs for any time period
  • Segment and reach a defined target market from 160M+ event attendees annually

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