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InStadium Insider

Every brand's hero: The PA Announcer

Posted by InStadium on Apr 13, 2017 10:05:00 AM

Imagine you're standing in the middle of Times Square in New York City. You're surrounded by flashing lights, LED ribbons, billboards, and larger-than-life stimulation everywhere you turn. Brands are screaming for attention on some of the biggest and brightest signage you've ever seen. Now, imagine you hear a big, booming voice from on high say, "Turn your attention to the video board behind you!" What do you do? Of course, you turn around and look!

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It's simple, really. Who wouldn't turn around and look? In a world of brands fighting for space, attention, and the right audience, a powerful voice from above can help a brand and a message cut through the clutter and captivate consumers.

The live sports venue is the only out of home environment that includes booming audio directing fans' attention to the creative being shown on the video board. The PA announcer has the ability to engage an already valuable audience and get them to stop what they're doing and pay attention. It's part of what makes the live sports environment so incredibly valuable and unique.

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InStadium's Game Day Media approach, a multitouch engagement platform, utilizes video, audio, and LED rings to deliver impact. Larger-than-life visuals on giant video boards, immersive messaging on the LED rings, and the booming audio from our hero, the PA announcer, help form a strong, lasting connection with consumers.

We've seen brand after brand partner with us and take advantage of the power of our network and the live environment. And the PA announcer, a small, yet vital component of these programs, helps deliver attention for those brands.

So ask yourself, what would you do when you hear that voice from on high in Times Square or at a Major League Baseball game? Wouldn't you pay attention?

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Topics: Fan Engagement, About InStadium


InStadium is the nation’s largest fan engagement platform, leveraging partnerships with more than 425 professional and collegiate sports teams among nine leagues nationwide. Powered by live sports, we create compelling brand engagement opportunities for Fortune 500 clients on game day - at more than 675 stadiums and arenas - and beyond, through rich mobile and social programs tailored to live sports fans. We help brands engage with fans before, during, and after their stadium experience.  Be a part of it. Contact us at info@instadium.com or here

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Where Brands Connect With Fans

InStadium is the leading fan engagement platform used by national brands to make meaningful connections with fans. Through the live sports network and its powerful media options, advertisers can:

  • Access a network of 425+ professional and collegiate teams across 9 leagues
  • Customize a program across any of 160+ DMAs for any time period
  • Segment and reach a defined target market from 160M+ event attendees annually

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