Imagine you're standing in the middle of Times Square in New York City. You're surrounded by flashing lights, LED ribbons, billboards, and larger-than-life stimulation everywhere you turn. Brands are screaming for attention on some of the biggest and brightest signage you've ever seen. Now, imagine you hear a big, booming voice from on high say, "Turn your attention to the video board behind you!" What do you do? Of course, you turn around and look!
It's simple, really. Who wouldn't turn around and look? In a world of brands fighting for space, attention, and the right audience, a powerful voice from above can help a brand and a message cut through the clutter and captivate consumers.
The live sports venue is the only out of home environment that includes booming audio directing fans' attention to the creative being shown on the video board. The PA announcer has the ability to engage an already valuable audience and get them to stop what they're doing and pay attention. It's part of what makes the live sports environment so incredibly valuable and unique.
InStadium's Game Day Media approach, a multitouch engagement platform, utilizes video, audio, and LED rings to deliver impact. Larger-than-life visuals on giant video boards, immersive messaging on the LED rings, and the booming audio from our hero, the PA announcer, help form a strong, lasting connection with consumers.
We've seen brand after brand partner with us and take advantage of the power of our network and the live environment. And the PA announcer, a small, yet vital component of these programs, helps deliver attention for those brands.
So ask yourself, what would you do when you hear that voice from on high in Times Square or at a Major League Baseball game? Wouldn't you pay attention?
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