From time to time, in our communications or brainstorms with brands and agencies, we hear apprehension around getting into live sports. The perception is that it's difficult - that it takes teams of people, year-long commitments, millions of dollars, and special connections. The truth is, brands need only one special connection - InStadium - to get their message in front of the superior live audience.
By leveraging InStadium's decade of expertise in the live sports space and our extensive network of over 420 college and pro sports teams, brands can gain access to a captivated audience already in a heightened state of engagement. We have the experience to get brands into the live sports environment efficiently and on their own terms.
anytime & anyplace
In addition to our expertise and extensive team network, a key feature in how we deliver efficient and impactful programs is our ability to create them anytime and anyplace. Do you have a specific budget? Key markets? A league sponsorship to activate? An important upcoming product launch? We help brands create flighted media plans to gain access to the markets, teams, audience, and timing they desire, all at the budget level that fits their plans. Year-long and multi-year team sponsorships can get pricey and typically don't allow the flexibility and efficiency that flighted media does with InStadium. Our platform creates activations that can span teams and leagues and match up with what you want to spend.
Additionally, gone are the days of activating a media plan and hunting across mediums for the right target. This approach usually means you reach a lot of people that are well outside your target audience, which equates to wasted impressions and wasted media dollars. With InStadium, you can easily get into sports and the live environment, reaching a superior audience and earning superior conversion rates for your program.
keep it simple
Finally, InStadium knocks down the hurdle of activating with multiple teams across sports leagues by utilizing the power of our network. This type of multi-league program used to mean a half-dozen contracts and twice as many points of contact. With InStadium, brands and agencies can get rid of the clutter. You'll have one point of contact and one contract to activate across all the leagues and teams in your programs.
Our goal at InStadium is to make access to sports and the valuable and elusive live audience easy. Enough with the old way - contact us today to map out your brand activation plans.
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