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InStadium Insider

Getting Into Live Sports: Easy with InStadium

Posted by InStadium on Jun 22, 2017 10:54:00 AM

From time to time, in our communications or brainstorms with brands and agencies, we hear apprehension around getting into live sports.  The perception is that it's difficult - that it takes teams of people, year-long commitments, millions of dollars, and special connections.  The truth is, brands need only one special connection - InStadium - to get their message in front of the superior live audience.

By leveraging InStadium's decade of expertise in the live sports space and our extensive network of over 420 college and pro sports teams, brands can gain access to a captivated audience already in a heightened state of engagement.  We have the experience to get brands into the live sports environment efficiently and on their own terms.


anytime & anyplace

live sports anytime and anyplace

In addition to our expertise and extensive team network, a key feature in how we deliver efficient and impactful programs is our ability to create them anytime and anyplace.  Do you have a specific budget? Key markets? A league sponsorship to activate? An important upcoming product launch? We help brands create flighted media plans to gain access to the markets, teams, audience, and timing they desire, all at the budget level that fits their plans.  Year-long and multi-year team sponsorships can get pricey and typically don't allow the flexibility and efficiency that flighted media does with InStadium.  Our platform creates activations that can span teams and leagues and match up with what you want to spend.

Additionally, gone are the days of activating a media plan and hunting across mediums for the right target. This approach usually means you reach a lot of people that are well outside your target audience, which equates to wasted impressions and wasted media dollars. With InStadium, you can easily get into sports and the live environment, reaching a superior audience and earning superior conversion rates for your program.

keep it simple

Finally, InStadium knocks down the hurdle of activating with multiple teams across sports leagues by utilizing the power of our network.  This type of multi-league program used to mean a half-dozen contracts and twice as many points of contact. With InStadium, brands and agencies can get rid of the clutter. You'll have one point of contact and one contract to activate across all the leagues and teams in your programs.

Our goal at InStadium is to make access to sports and the valuable and elusive live audience easy. Enough with the old way - contact us today to map out your brand activation plans.

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Topics: Fan Engagement, About InStadium


InStadium is the nation’s largest fan engagement platform, leveraging partnerships with more than 425 professional and collegiate sports teams among nine leagues nationwide. Powered by live sports, we create compelling brand engagement opportunities for Fortune 500 clients on game day - at more than 675 stadiums and arenas - and beyond, through rich mobile and social programs tailored to live sports fans. We help brands engage with fans before, during, and after their stadium experience.  Be a part of it. Contact us at info@instadium.com or here

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Where Brands Connect With Fans

InStadium is the leading fan engagement platform used by national brands to make meaningful connections with fans. Through the live sports network and its powerful media options, advertisers can:

  • Access a network of 425+ professional and collegiate teams across 9 leagues
  • Customize a program across any of 160+ DMAs for any time period
  • Segment and reach a defined target market from 160M+ event attendees annually

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