Brands are constantly looking to find new and creative ways to engage with current customers and create new brand fans. Sometimes it goes well and sometimes brands can get themselves into trouble. We’ve seen in the news or on social media examples on both ends of the spectrum – brands that go above and beyond to surprise or delight a single customer or brands that find themselves in PR disasters because of how they chose to handle a situation or a customer.At InStadium, we pride ourselves on putting brands in optimal positions to create memorable, positive, and lasting connections in a powerful environment. We work with brands every day who have different KPIs, CTAs, and key messages, but all want the same thing: to create brand fans. We also tell our own stories about personal brand interactions to help develop new activation ideas and stay on top of evolving trends.
creating brand love
Recently, one of our InStadium employees shared a great brand story. He had an older model motorcycle that he loved to ride, even if only briefly during the short riding season in Chicago. Last spring, the horn, which was already sounding like it was just about at the end of its useful life, died. Motorcycle horns are all pretty similar, and require almost no work to uninstall and reinstall, but this particular rider wanted an authentic part, if possible. With the bike being old and no longer manufactured, he came up empty. Before hopping online to simply order an after-market part, he wrote an email to the brand, asking for any advice on where he might find an authentic, OEM part.
A few days went by and he got a note back, which these days is usually a nice enough surprise. The brand didn't just have advice for him on where to hunt for the part, they had a tracking number. The contact with the brand found an original horn on eBay, purchased the horn, and had it shipped out right away, on the brand's dime. They told him to continue reaching out with questions and thanked him for being such a loyal brand fan.
fans for life
It’s brand stories like these that create fans for life. We’re passionate about building powerful brand stories at InStadium and we want all our clients to feel confident that they have the ability to connect with their consumers in memorable ways that leave lasting impressions. We’ve found time and again that one of the most engaging environments that exists in our world is the live sports environment. It's a place where people go to unwind, let loose, and have fun. We’ve also found that brands have consistent success in not just reaching consumers in this environment, but reaching them in meaningful ways when they’re ready to be reached. It's simply an environment that helps brands create loyal fans.
Do you have brand stories (good or bad) you can share? Are you looking to make your brand come to life in the live environment? Let us know!
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