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InStadium Insider

How Stadium Wi-Fi is Changing Sports Marketing

Posted by InStadium on Mar 2, 2017 11:53:00 AM

At InStadium, we understand the power of the live environment and the power of live audiences. We have many examples of how we've been able to leverage our network of sports teams along with the engagement of the superior live environment. We integrate booming audio, captivating video and display, branding extensions and mobile and social assets that extend the conversation well past game day. The team at AmpThink has built extensive Wi-Fi networks to "amp up" user experience and has recently produced some fascinating data around fan behavior at college football games in 2016.

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Using wi-fi behavior to project fan behavior

The college football findings in the infographic confirm a lot of what we at InStadium believe in and execute on every day, such as the value of the live audience and the importance of mobile integration. At the same time, these metrics also shed light on some surprising behavior.

AmpThink walks through their full methodology and findings in a recent blog article and we agree with their assessment: live sports produces a unique audience in a huge majority of games that allow stadium Wi-Fi networks and the data captured to change sports marketing. 

The data AmpThink has compiled for college football can be applied across professional sports as well, as similar data has been collected at NBA, NHL, and NFL venues. "While the length of the season and number of events vary, frequency of attendance is surprisingly consistent across venues and leagues with between 70% and 80% of fans attending just one game per season."

The live audience (and mobile!) delivers engagement

At InStadium, we know that the live audience is special and superior. Data and analyses, like those presented by Amp Think, help to further drive that point home. It's more important than ever to include mobile integration in campaigns - not just to extend the life of your brand activation but to reach consumers in the way they choose to engage.

The live audience is more engaged and more inclined to recall brand messaging. It's an elusive audience that doesn't consume media in traditional ways. And, it's also a unique audience - with each tip-off, puck drop, kick-off, or first pitch bringing an exciting new opportunity for brands to engage live. As we learn more and more about fan behavior, the brand activations become data-driven, smarter, and more effective.

 

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Topics: Fan Engagement


InStadium is the nation’s largest fan engagement platform, leveraging partnerships with more than 425 professional and collegiate sports teams among nine leagues nationwide. Powered by live sports, we create compelling brand engagement opportunities for Fortune 500 clients on game day - at more than 675 stadiums and arenas - and beyond, through rich mobile and social programs tailored to live sports fans. We help brands engage with fans before, during, and after their stadium experience.  Be a part of it. Contact us at info@instadium.com or here

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Where Brands Connect With Fans

InStadium is the leading fan engagement platform used by national brands to make meaningful connections with fans. Through the live sports network and its powerful media options, advertisers can:

  • Access a network of 425+ professional and collegiate teams across 9 leagues
  • Customize a program across any of 160+ DMAs for any time period
  • Segment and reach a defined target market from 160M+ event attendees annually

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