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InStadium Insider

InStadium Weekly Top Trends 1/17/18

Posted by InStadium on Jan 17, 2018 1:29:22 PM

We live and breathe sports. As a result, we're always keeping tabs on emerging trends and news within the industry. In order to make your life a little easier, each week we will be delivering a list of the relevant news around sports, media, marketing, and technology. Welcome to this week's edition of the Weekly Top Trends.  


In The News

Facebook tells publishers big change is coming

National Championship game was second most-watched cable presentation ever

Sports media rights market breakdown

Live Environment

Mets deploy tech to protect Citi Field from drones

Top food chains in sports areans: Dippin’ Dots, Papa John’s

Advertising, Marketing, Social & Sponsorship

Creative shops will lead media stragey in 2018

ESPN pitching their reach to women

Nike posts less and gains more mentions on Instagram

Brands, Content & Creative

Ikea wants you to pee on this ad

L’Oreal and David Beckham launch men’s grooming products

PepsiCo creates social-driven cooking show with former NFL stars

Under Armour might be making a fatal mistake


Tom Brady featured in new Facebook docu-series

Tech & Innovation

Texas Rangers to create first MLB-branded golf course


Focus on social to reach Esports fans

Hot Pockets explores Esports with Cavs virtual jersey sponsorship

Twitch inks 2-year, $90M deal with Overwatch League

Community & People

NHL 18 players to compete for prizes and social benefit in honor of Ed Snider


Keep an eye out next week for another edition of the Weekly Top Trends.

And if you like what you've read, subscribe to InStadium Insider now!



Topics: Brand Activations, Fan Engagement, Stadiums and Arenas, Sports Lifestyle

InStadium is the nation’s largest fan engagement platform, leveraging partnerships with more than 425 professional and collegiate sports teams among nine leagues nationwide. Powered by live sports, we create compelling brand engagement opportunities for Fortune 500 clients on game day - at more than 675 stadiums and arenas - and beyond, through rich mobile and social programs tailored to live sports fans. We help brands engage with fans before, during, and after their stadium experience.  Be a part of it. Contact us at info@instadium.com or here


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Where Brands Connect With Fans

InStadium is the leading fan engagement platform used by national brands to make meaningful connections with fans. Through the live sports network and its powerful media options, advertisers can:

  • Access a network of 425+ professional and collegiate teams across 9 leagues
  • Customize a program across any of 160+ DMAs for any time period
  • Segment and reach a defined target market from 160M+ event attendees annually

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