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InStadium Insider

InStadium Weekly Top Trends 2/15/18

Posted by InStadium on Feb 15, 2018, 2:41:00 PM

We live and breathe sports. As a result, we're always keeping tabs on emerging trends and news within the industry. In order to make your life a little easier, each week we will be delivering a list of the relevant news around sports, media, marketing, and technology. Welcome to this week's edition of the Weekly Top Trends.  

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Quality Read of the Week

Results from Twitter’s first-ever #BrandBowl

In The News

Data shows women paid more attention to Super Bowl than men

Mercedes-Benz’s mobile Super Bowl contest never left the garage

NBCUniversal and Buzzfeed teaming up for new parenting channel

Live Environment

The Warriors’ Court was a “God Of War” video game for a night

Advertising, Marketing, Social & Sponsorship

2018’s biggest social media trends for business

Facebook sees Gen Z audience slipping away to Snapchat

Brands, Content & Creative

Brand winners and losers of the Super Bowl

Inside MVMT’s digital ad strategy

Inside Saatchi and P&G’s clever Super Bowl takeover

Streaming

Arizona Cardinals “Flight Plan” coming to Facebook Watch

Facebook Watch has original series in works

Hulu launches personalized Olympics hub, improves video for sports

Tech & Innovation

30% of fans stream sports to their phones, tablets

How new ticketing tech helped Troy Athletics break attendance records

Esports

Coca-Cola announces global launch of eCOPA Coca-Cola

Reuters launches Esports Media Wire

Why all major sports leagues are in on Esports

 

Keep an eye out next week for another edition of the Weekly Top Trends.

And if you like what you've read, subscribe to InStadium Insider now!

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Topics: Brand Activations, Fan Engagement, Stadiums and Arenas, Sports Lifestyle


InStadium is the nation’s largest fan engagement platform, leveraging partnerships with more than 425 professional and collegiate sports teams among nine leagues nationwide. Powered by live sports, we create compelling brand engagement opportunities for Fortune 500 clients on game day - at more than 675 stadiums and arenas - and beyond, through rich mobile and social programs tailored to live sports fans. We help brands engage with fans before, during, and after their stadium experience.  Be a part of it. Contact us at info@instadium.com or here

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Where Brands Connect With Fans

InStadium is the leading fan engagement platform used by national brands to make meaningful connections with fans. Through the live sports network and its powerful media options, advertisers can:

  • Access a network of 425+ professional and collegiate teams across 9 leagues
  • Customize a program across any of 160+ DMAs for any time period
  • Segment and reach a defined target market from 160M+ event attendees annually

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