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InStadium Insider

InStadium Weekly Top Trends 1/3/18

Posted by InStadium on Jan 3, 2018 4:19:10 PM

We live and breathe sports. As a result, we're always keeping tabs on emerging trends and news within the industry. In order to make your life a little easier, each week we will be delivering a list of the relevant news around sports, media, marketing, and technology. Welcome to this week's (and the year's first!) edition of the Weekly Top Trends.  

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Quality Reads of the Week

40% of millennial women say Instagram is best way for brands to reach them

A look inside the modern sports fan

Sports leagues aren’t putting enough emphasis on young kids

 

In The News

Facebook strikes first music rights deal with Universal Music

Sports may be an even bigger star at ‘new’ fox after Disney deal

Ted Leonsis: legalized gambling is ‘only thing that will save NFL’

 

Live Environment

Extreme Networks to provide wi-fi analytics for Super Bowl LII

 

Advertising, Marketing, Social & Sponsorship

2017’s best in sports advertising

Joliet Independent League Stadium is now ‘The Cards Against Humanity Baseball Place’

Movie theater companies plan to use brand-safety concerns to sell ads

 

Brands, Content & Creative

Fanatics, Uber Eats partner with Seahawks to deliver jerseys and more gifts

The Bleacher Report of the future (Video)

The state of brand safety in 5 charts

 

Streaming

Twitter’s value proposition: stream sports with curated social chatter

 

Tech & Innovation

An A-Z rundown of sports tech innovation in 2017

DIRECTV unveils 4K HDR live sports with NBA, future MLB games

Magic Leap teases mixed reality sports viewing experience

 

Esports

Blizzard, Fiesta Bowl partner for Tespa Overwatch Collegiate Championship

 

Community & People

Nielsen Sports partners with streetfootballworld on #CommonGoal

 

Keep an eye out next week for another edition of the Weekly Top Trends.

And if you like what you've read, subscribe to InStadium Insider now!

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Topics: Brand Activations, Fan Engagement, Stadiums and Arenas, Sports Lifestyle


InStadium is the nation’s largest fan engagement platform, leveraging partnerships with more than 425 professional and collegiate sports teams among nine leagues nationwide. Powered by live sports, we create compelling brand engagement opportunities for Fortune 500 clients on game day - at more than 675 stadiums and arenas - and beyond, through rich mobile and social programs tailored to live sports fans. We help brands engage with fans before, during, and after their stadium experience.  Be a part of it. Contact us at info@instadium.com or here

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Where Brands Connect With Fans

InStadium is the leading fan engagement platform used by national brands to make meaningful connections with fans. Through the live sports network and its powerful media options, advertisers can:

  • Access a network of 425+ professional and collegiate teams across 9 leagues
  • Customize a program across any of 160+ DMAs for any time period
  • Segment and reach a defined target market from 160M+ event attendees annually

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