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InStadium Insider

InStadium Weekly Top Trends 1/8/18

Posted by InStadium on Jan 10, 2018 9:50:54 AM

We live and breathe sports. As a result, we're always keeping tabs on emerging trends and news within the industry. In order to make your life a little easier, each week we will be delivering a list of the relevant news around sports, media, marketing, and technology. Welcome to this week's edition of the Weekly Top Trends.  


Quality Read of the Week

Digital-first approach helped NLL hit its stride

In The News

37 of 50 most watched TV broadcasts were NFL games

Live events propel ESPN to viewership increases in 2017

Music publishers and advertisers race to the finish line

Advertising, Marketing, Social & Sponsorship

Bad bowl games make good business sense for sponsors

Brands are capitalizing on trend of stressed adults coloring

FA Cup recruits influencers to appeal to new generation

Brands, Content & Creative

FanDuel to offer Bitcoin as prizes in tournaments

GoPro exits drone market, axes 20% of workforce

How brands should be using Facebook Live

How hip-hop allowed Reebok to stay relevant


BAMTECH’s European Venture

Twitter, Snapchat partner with Fox for FIFA World Cup

Tech & Innovation

R/GA Ventures, Dodgers team up to help startups in sports tech

TaylorMade releases hook and slice correcting twist face tech

Under Armour, Nike, Adidas race to ‘personalize’ with new tech


First NCAA conference joins College League of Legends season

Frisco startup looks to score off Esports craze

NRG CEO Andy Miller on Overwatch League’s traditional sports influence

Community & People

John Wall signs 5-year deal to return to Adidas


Keep an eye out next week for another edition of the Weekly Top Trends.

And if you like what you've read, subscribe to InStadium Insider now!



Topics: Brand Activations, Fan Engagement, Stadiums and Arenas, Sports Lifestyle

InStadium is the nation’s largest fan engagement platform, leveraging partnerships with more than 425 professional and collegiate sports teams among nine leagues nationwide. Powered by live sports, we create compelling brand engagement opportunities for Fortune 500 clients on game day - at more than 675 stadiums and arenas - and beyond, through rich mobile and social programs tailored to live sports fans. We help brands engage with fans before, during, and after their stadium experience.  Be a part of it. Contact us at info@instadium.com or here


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Where Brands Connect With Fans

InStadium is the leading fan engagement platform used by national brands to make meaningful connections with fans. Through the live sports network and its powerful media options, advertisers can:

  • Access a network of 425+ professional and collegiate teams across 9 leagues
  • Customize a program across any of 160+ DMAs for any time period
  • Segment and reach a defined target market from 160M+ event attendees annually

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