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InStadium Insider

InStadium Weekly Top Trends 11/1/17

Posted by InStadium on Nov 1, 2017 12:50:20 PM

We live and breathe sports. As a result, we're always keeping tabs on emerging trends and news within the industry. In order to make your life a little easier, each week we will be delivering a list of the relevant news around sports, media, marketing, and technology. Welcome to the Weekly Top Trends.  



Quality Read of the Week

Why marketers shouldn’t mourn the ‘loss’ of Gen Z and the future of sports

In The News

Alibaba’s Joseph Tsai to buy 49% minority stake in Nets

Pelicans sign Zatarain as jersey sponsor for next season

SeatGeek taps Facebook as primary ticketing distributor

Live Environment

What baseball can teach entrepreneurs about fan engagement

Tech & Innovation

English soccer clubs rollout perimeter ad technology

Mets and Phillies create custom AR experiences

US Open attendees watched video data-free with the Chase Charge & Watch

Advertising, Marketing, Social & Sponsorship

How Netflix turned marketing upside down for return of Stranger Things

Movement toward content changes strategy for sponsors

YouTube TV used live footage into their World Series ads

Brands, Content & Creative

Bleacher Report’s secret weapon for fighting ESPN

Coke gets in on the AR experience party with the Chiefs

Fitbit partners with diabetes platform

Community & People

The NFL’s newest social media sensation: Juju Smith-Schuster


IOC considering Esports for future games


Keep an eye out next week for another edition of the Weekly Top Trends.

And if you like what you've read, subscribe to InStadium Insider now!



Topics: Brand Activations, Fan Engagement, Stadiums and Arenas, Sports Lifestyle

InStadium is the nation’s largest fan engagement platform, leveraging partnerships with more than 425 professional and collegiate sports teams among nine leagues nationwide. Powered by live sports, we create compelling brand engagement opportunities for Fortune 500 clients on game day - at more than 675 stadiums and arenas - and beyond, through rich mobile and social programs tailored to live sports fans. We help brands engage with fans before, during, and after their stadium experience.  Be a part of it. Contact us at info@instadium.com or here


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Where Brands Connect With Fans

InStadium is the leading fan engagement platform used by national brands to make meaningful connections with fans. Through the live sports network and its powerful media options, advertisers can:

  • Access a network of 425+ professional and collegiate teams across 9 leagues
  • Customize a program across any of 160+ DMAs for any time period
  • Segment and reach a defined target market from 160M+ event attendees annually

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