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InStadium Insider

InStadium Weekly Top Trends 12/20/17

Posted by InStadium on Dec 20, 2017 11:08:00 AM

We live and breathe sports. As a result, we're always keeping tabs on emerging trends and news within the industry. In order to make your life a little easier, each week we will be delivering a list of the relevant news around sports, media, marketing, and technology. Welcome to this week's edition of the Weekly Top Trends.  


Quality Read of the Week

How the Big Ten Network is leveraging tech to drive social enagement

Why partnerships are as important as ever in advertising

In The News

Google Cloud gets first corporate partnership with NCAA, Turner Sports, CBS Sports

Islanders win right to build arena at Belmont site

John Skipper steps down at ESPN

Live sports keep viewers from cutting the cord

NBA to co-stream G League games on Twitch

Live Environment

St. Louis Cardinals remove seats to create a new place for hanging out

Vegas Golden Knights roll out fan initiative, VGK University

Advertising, Marketing, Social & Sponsorship

5 things we learned about influencer marketing this year

Instagram now allows you to follow hashtags

LAFC signs SeatGeek as official ticketing partner

OTT now responsible for 26% (+22% YoY) of video ad spend

Brands, Content & Creative

Honda presents NHL series as it moves to NBCSN

NBA fans can vote for All-Stars via Amazon Alexa


ESPN+ to bring ‘Netflix-like aggregation’ of sports content

NBC to stream Sunday Night Football to mobile devices next season

Tech & Innovation

Skillz raises $25M for mobile esports platform


EA and the CW team up for a ‘Madden NFL’ esports special

Esports betting startup partners with MGM for tournaments on Las Vegas Strip

Community & People

NBA Bespoke designer invests $440K to offer kids free coats


Keep an eye out next week for another edition of the Weekly Top Trends.

And if you like what you've read, subscribe to InStadium Insider now!



Topics: Brand Activations, Fan Engagement, Stadiums and Arenas, Sports Lifestyle

InStadium is the nation’s largest fan engagement platform, leveraging partnerships with more than 425 professional and collegiate sports teams among nine leagues nationwide. Powered by live sports, we create compelling brand engagement opportunities for Fortune 500 clients on game day - at more than 675 stadiums and arenas - and beyond, through rich mobile and social programs tailored to live sports fans. We help brands engage with fans before, during, and after their stadium experience.  Be a part of it. Contact us at info@instadium.com or here


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Where Brands Connect With Fans

InStadium is the leading fan engagement platform used by national brands to make meaningful connections with fans. Through the live sports network and its powerful media options, advertisers can:

  • Access a network of 425+ professional and collegiate teams across 9 leagues
  • Customize a program across any of 160+ DMAs for any time period
  • Segment and reach a defined target market from 160M+ event attendees annually

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