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InStadium Insider

InStadium Weekly Top Trends 12/6/17

Posted by InStadium on Dec 6, 2017 3:19:00 PM

We live and breathe sports. As a result, we're always keeping tabs on emerging trends and news within the industry. In order to make your life a little easier, each week we will be delivering a list of the relevant news around sports, media, marketing, and technology. Welcome to this week's edition of the Weekly Top Trends.  

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Quality Read of the Week

The advantage of experiential marketing in sports

Quality Stats of the Week

Infographic: how social media has changed everything for sports fans

Magna predicts global ads pend will grow 5% in 2018

Stats from this year’s Cyber Monday and Black Friday

In The News

KeyArena MOU approved by Seattle City Council

NBA’s TV viewership up 32%, highest since 2011

Pelicans, Saints tap GumGum Sports for valuations

Supreme Court taking up New Jersey sports betting case

Live Environment

Mercedes-Benz Stadium becomes first LEED Platinum certified stadium in North America

Advertising, Marketing, Social & Sponsorship

Dodgers outrun Astros on social media this year

How Facebook is pitching Watch to advertisers

The most successful businesses know their ‘now-moments’

Brands, Content & Creative

JLab Audio sings on as MLS’s first-ever audio partner

Topgolf enables golfers to play famous courses from the driving range

Streaming

NBC’s Premier League subscription streaming service to get biggest test yet

Tech & Innovation

IBM, ESPN team up to use Watson for fantasy football decision making

Under Armour scales 3D-printing efforts for footwear

Esports

2017 Q3 Esports brand tracker

Community & People

NFL agrees to commit $89M over 7 years to social justice causes

 

Keep an eye out next week for another edition of the Weekly Top Trends.

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Topics: Brand Activations, Fan Engagement, Stadiums and Arenas, Sports Lifestyle


InStadium is the nation’s largest fan engagement platform, leveraging partnerships with more than 425 professional and collegiate sports teams among nine leagues nationwide. Powered by live sports, we create compelling brand engagement opportunities for Fortune 500 clients on game day - at more than 675 stadiums and arenas - and beyond, through rich mobile and social programs tailored to live sports fans. We help brands engage with fans before, during, and after their stadium experience.  Be a part of it. Contact us at info@instadium.com or here

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Where Brands Connect With Fans

InStadium is the leading fan engagement platform used by national brands to make meaningful connections with fans. Through the live sports network and its powerful media options, advertisers can:

  • Access a network of 425+ professional and collegiate teams across 9 leagues
  • Customize a program across any of 160+ DMAs for any time period
  • Segment and reach a defined target market from 160M+ event attendees annually

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