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InStadium Insider

Think You Know Your InStadium Trivia? Quiz #7

Posted by InStadium on Oct 12, 2017 2:37:00 PM

At InStadium, we love stadiums, arenas, gardens, bowls, fields, domes, centers, fieldhouses, halls, forums, and parks. We love the live environment these venues create and we love finding unique and powerful ways to connect brands with fans, deliver brand lift, and generate engagement. It's what we do! 

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Topics: Stadiums and Arenas

Live Sports and the Power of Sponsorship Activation

Posted by InStadium on Oct 5, 2017 2:04:00 PM

Sports sponsorships have been around for nearly a century and in that time, the media world has grappled with how to put a value on what sports sponsorships deliver for brands.  We believe in things like brand exposure, recognition, and association, but quantifying the true impact of investments like naming rights, permanent signage, and team or league sponsorships has always been a mixture of art and science. 

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Topics: Brand Activations

InStadium Program Category: CPG

Posted by InStadium on Sep 28, 2017 2:12:00 PM

InStadium helps brands engage with the live audience like no one else can. Our live sports fan engagement platform leverages a multi-channel approach to reach your best customers in the moment when their senses are heightened and they're ready to make a lasting connection with your brand. The live environment is where brands break through to be seen and heard and efficiently connect with their target audience.

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Topics: Brand Activations

The Elusive Millennial? Not with InStadium.

Posted by InStadium on Sep 21, 2017 2:03:00 PM

The Elusive Millennial.  We’ve heard the expression before.  It’s been detailed in books, articles, and blogs.  It’s based on the simple fact that as generations evolve, they tend to consume information in different ways.  As any generation or demographic consumes information differently, it is natural that advertisers – those tasked with reaching specific audiences with tailored brand or campaign messages – would want to learn as much as possible about those consumption tendencies and work to deliver information when it is most relevant and most likely to be viewed. 

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Topics: Fan Engagement

Think You Know Your Stadiums? Quiz #6

Posted by InStadium on Sep 14, 2017 11:06:00 AM

At InStadium, we love stadium, arenas, gardens, bowls, fields, domes, centers, fieldhouses, halls, forums, and parks. We love the live environment these venues create and we love finding unique and powerful ways to connect brands with fans, deliver brand lift, and generate engagement. It's what we do! 

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Topics: Stadiums and Arenas

Man to Fan: What Happens to Live Sports Attendees

Posted by InStadium on Sep 7, 2017 3:03:00 PM

Whether we realize it or not, things change when you enter a stadium. It could be your first game ever or the final home game of the season as a season ticket holder, but something happens when you walk through the gates. It could be the smell of hot dogs or freshly mowed grass. It could be the ambient sound of 20,000 of your closest friends anxiously awaiting tip-off. It could be the captivating power of LED ribbons and giant video boards lighting up the building. It’s a sensory experience that takes over.  It's the power of the live environment and it's where brands need to be to be seen and heard.

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Topics: Fan Engagement

Esports: The Next Frontier of Live Fan Engagement?

Posted by InStadium on Aug 31, 2017 11:27:00 AM

We’ve talked before about the power of the live sports environment.  And we’ve worked with many brands – from big national brands to up-and-coming brands – on building customized programs that make sure their messages are seen and heard by the influential live sports audience.  To date, those programs have been across team sports like baseball, basketball, hockey, and football.  However, by now you’ve probably seen highlights, a story, or a blog post about the rise of Esports popularity across the USA and Europe. 

Esports, at a high level, is when professional players play computer games in front of a live audience that can see and hear the gameplay and commentary.  The question is, will Esports bring about new and exciting ways to engage a live sports audience?  And how will brands and business take advantage of this new platform to engage with consumers?  

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Topics: Fan Engagement

InStadium Program Category: Consumer Electronics

Posted by InStadium on Aug 24, 2017 1:02:00 PM

InStadium helps brands engage with the live audience like no one else can. Our live sports fan engagement platform leverages a multi-channel approach to reach your best customers in the moment when their senses are heightened and they're ready to make a lasting connection with your brand. The live environment is where brands break through to be seen and heard and efficiently connect with their target audience.

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Topics: Brand Activations

Think You Know Your (Old) Stadiums? Quiz #5

Posted by InStadium on Aug 17, 2017 1:03:00 PM

At InStadium, we love stadium, arenas, gardens, bowls, fields, domes, centers, fieldhouses, halls, forums, and parks. We love the live environment these venues create and we love finding unique and powerful ways to connect brands with fans, deliver brand lift, and generate engagement. It's what we do! 

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Topics: Stadiums and Arenas

The Pepsi Center, KeyBank, and Skee-Ball

Posted by InStadium on Aug 10, 2017 12:55:26 PM

Playing Skee-Ball is fun. Playing Skee-Ball the size of an entire basketball court or hockey rink is better. Add in 20,000 screaming fans and the buzz of the live sports environment and you have an in-game activation that creates some memorable brand connections. KeyBank and Kroenke Sports and Entertainment (KSE) have generated that buzz as the creators of an on-ice/on-court promotion known as “KeyBall.” 

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Topics: Brand Activations, Fan Engagement, Stadiums and Arenas


When brands have something important to share and need a powerful medium to communicate that message, they turn to InStadium. We make it possible for your brand message to be seen and heard by a superior live sports audience. With the nation’s biggest live sports fan engagement platform, InStadium reaches consumers at scale and in the moments where they best connect with brands. Be Seen. Be Heard. Be Live. Contact us at info@instadium.com or here

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Where Brands Connect With Fans

InStadium is the leading fan engagement platform used by national brands to make meaningful connections with fans. Through the live sports network and its powerful media options, advertisers can:

  • Access a network of 425+ professional and collegiate teams across 9 leagues
  • Customize a program across any of 160+ DMAs for any time period
  • Segment and reach a defined target market from 160M+ event attendees annually

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