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InStadium Insider

How Brands Make Lasting Fans

Posted by InStadium on May 25, 2017 1:36:00 PM

Brands are constantly looking to find new and creative ways to engage with current customers and create new brand fans.  Sometimes it goes well and sometimes brands can get themselves into trouble. We’ve seen in the news or on social media examples on both ends of the spectrum – brands that go above and beyond to surprise or delight a single customer or brands that find themselves in PR disasters because of how they chose to handle a situation or a customer.

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Topics: Fan Engagement

Would You Pop the Question on the Video Board?

Posted by InStadium on May 18, 2017 11:19:00 AM

The live sports event is a great place to inspire a movement, showcase a brand, and reach tens of thousands of engaged fans while they’re in a state of elevated attentiveness.  It’s a place people go to escape the daily grind, to break free of stressors, and to relax.  The video boards at baseball, basketball, football, and hockey venues are some of the biggest screens on Earth and these impossible-to-miss digital assets can convey real, memorable impact. We’ve had the pleasure of running many programs with America’s top brands to help build awareness for product launches, execute targeted conversion, and activate league sponsorships, all on powerful, dynamic, and impactful digital screens.

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Topics: Sports Lifestyle

Think You Know Your Stadiums? Quiz #2

Posted by InStadium on May 11, 2017 1:55:00 PM

At InStadium, we love stadium, arenas, gardens, bowls, fields, domes, centers, fieldhouses, halls, forums, and parks. We love the live environment these venues create and we love finding unique and powerful ways to connect brands with fans, deliver brand lift, and generate engagement. It's what we do! 

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Topics: Stadiums and Arenas

New Stadium, New Opportunity for D.C. United at Audi Field

Posted by InStadium on May 4, 2017 11:25:00 AM

“There’s no place like home.” The expression means a bit more in Major League Soccer, as home field advantage is a crucial part of the game. In fact, there wasn’t a single MLS team in 2016 that had a losing home record.  D.C. United has plans to leverage the advantage in the form of some brand new digs. Next year they’ll move into their new home, Audi Field. Ground breaking on the stadium began in February 2017 and completion is planned for June 2018. A new stadium means new amenities for the fans, new facilities for the players, and new opportunities for brands showcase key messages.

“We’re really excited,” said Luke Mohamed, Director of Corporate Partnerships at D.C. United while speaking with InStadium. “Partners want to create experiences for their clients, and we’ll be able do that in some creative ways at Audi Field.”

 

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Topics: Insider, Stadiums and Arenas

InStadium Program Category: Entertainment

Posted by InStadium on Apr 27, 2017 1:02:00 PM

InStadium helps brands engage with the live audience like no one else can. Our live sports fan engagement platform leverages a multichannel approach to reach your best customers in the moment when their senses are heightened and they're ready to make a lasting connection with your brand. The live environment is where brands break through and efficiently connect with their target audience.

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Topics: Brand Activations

Think You Know Your Stadiums?

Posted by InStadium on Apr 20, 2017 11:26:00 AM

At InStadium, we love stadium, arenas, gardens, bowls, fields, domes, centers, fieldhouses, halls, forums, and parks. We love the live environment these venues create and we love finding unique and powerful ways to connect brands with fans, deliver brand lift, and generate engagement. It's what we do! 

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Topics: Stadiums and Arenas

Every brand's hero: The PA Announcer

Posted by InStadium on Apr 13, 2017 10:05:00 AM

Imagine you're standing in the middle of Times Square in New York City. You're surrounded by flashing lights, LED ribbons, billboards, and larger-than-life stimulation everywhere you turn. Brands are screaming for attention on some of the biggest and brightest signage you've ever seen. Now, imagine you hear a big, booming voice from on high say, "Turn your attention to the video board behind you!" What do you do? Of course, you turn around and look!

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Topics: Fan Engagement, About InStadium

The Power of Priming

Posted by InStadium on Apr 6, 2017 2:05:00 PM

Neuroscience Demonstrates the Priming Effect of Premium DOOH Advertising on Other Media

Last month, Location, Location, Location detailed The Science Behind the Art of Outdoor — a study that used modern brain imaging technology to quantify the true impact of premium digital OOH (DOOH). It included a finding that premium DOOH positively primes the impact of standard OOH sites. Priming, a memory effect where exposure to one ad influences the response to another, is a key component in enabling ad recognition. In Nero-Insight and Ocean Outdoor’s newest study, Beyond Out of Home, they explore the neurological effect of premium DOOH on other screen-based media. This is an important finding, so allow InStadium to break it down for you.

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Topics: Insider, Fan Engagement

The Old Way vs. The InStadium Way

Posted by InStadium on Mar 30, 2017 1:57:00 PM

In the world of sports marketing, sports media, fan engagement, and brand activation, there is a clear difference between the "old way" of installing activations and campaigns and the way that process exists with InStadium. At InStadium, securing access to the live environment and the live audience is easy. Our relationships, network, creativity, and expertise make activating your brand and capitalizing on the power of the live event a seamless and turnkey process. Here's why:

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Topics: Brand Activations, About InStadium

Live Sports & Recycling Deliver Fan Engagement

Posted by InStadium on Mar 22, 2017 3:44:55 PM

What does recycling have to do with an incredible fan experience? A lot, it turns out. REPREVE®, the brand leader in turning plastic bottles into recycled fiber, partnered with InStadium and seven professional sports teams to engage the live sports fan with environmental responsibility messaging and game day promotions. The exciting Repreve Ultimate Sports Fan Experience, a sweepstakes consisting of once-in-a-lifetime VIP experiences with multiple NBA and NHL franchises, was promoted via high-impact InStadium game day media across stadiums from Anaheim to Boston. As part of the sweepstakes, lucky winners received a variety of exciting prizes including on-court/ice passes, VIP tickets, locker room tours, autographed team items, player meet-and-greets, and even a Zamboni® ride in select markets.

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Topics: Brand Activations


When brands have something important to share and need a powerful medium to communicate that message, they turn to InStadium. We make it possible for your brand message to be seen and heard by a superior live sports audience. With the nation’s biggest live sports fan engagement platform, InStadium reaches consumers at scale and in the moments where they best connect with brands. Be Seen. Be Heard. Be Live. Contact us at info@instadium.com or here

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Where Brands Connect With Fans

InStadium is the leading fan engagement platform used by national brands to make meaningful connections with fans. Through the live sports network and its powerful media options, advertisers can:

  • Access a network of 425+ professional and collegiate teams across 9 leagues
  • Customize a program across any of 160+ DMAs for any time period
  • Segment and reach a defined target market from 160M+ event attendees annually

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