The InStadium approach is simple: augment your media campaigns by repurposing the creative on the largest screens in America – stadium video boards – and impact a highly valuable audience to achieve exceptional results. The product, Live InStadium Media, consists of a :10 second PA turning fans’ attention to the video board, :30 second video board spot, and :40 seconds of concurrently running LED to fully surround the fan.
Since its inception, InStadium has been achieving exceptional brand recall and breakthrough results in addition to mobile results that exceed industry standards by 10 times. But why?
Certainly, there are a number of reasons why. The size of the digital assets and the reach of our network help brands easily deliver messages at scale. There is, however, an important component of the InStadium platform that is at the heart of why such positive results are achieved time and time again: the live environment.
Whether a fan realizes it or not, things change when they enter a stadium. It could be a fan’s first game ever or the final home game of the season for a season ticket holder, but something happens when they walk through the gates. It could be the smell of hot dogs or freshly mowed grass. It could be the ambient sound of 20,000 fans from all over the city, state, country, and world, sitting together, conversing, and anxiously awaiting the tip-off of a basketball game. It could be the captivating power of LED ribbons and giant video boards lighting up the building. As it turns out, it is all these things. The live sports environment is a sensory experience that can be seen and heard and felt. It’s the power of this environment that delivers the type of breakthrough and conversation-starters that brands are looking for.
Inherently, those that have entered stadiums and taken it all in know all this to be true. But we at InStadium decided to quantify the power of this experience.
We conducted proprietary research as part of our “Stadium Synergy Study: The Transformational Power of the Live Sports Environment” and the results of the quantitative and qualitative analysis revealed a live sports consumer ready to engage.
Statistically significant differences revealed that the live venue audience exhibited a much more positive and receptive state of mind versus those in comparable out of home environments.
It turns out that the live experience doesn’t just play to our five senses, it impacts our perceptions and behaviors, too. Our research shows that the live fan becomes a different person when they enter the stadium, or at least a different version of themselves. Their mood, mindset, message receptivity, and motivations are positively enhanced when they enter a stadium or arena. The live sports fan becomes ready to engage, happy, excited, and open to new ideas and experiences.
What does this mean for advertisers? It means more bang for their buck due to the amplified messaging and more receptive consumer. Take a look at the study and the detailed results here to learn about what the live environment can do for your brand and get in touch with us to start planning a customized program.
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