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InStadium Insider

The InStadium Advantage

Posted by InStadium on Feb 8, 2018 2:02:00 PM

There’s a reason we call ourselves “unmatched” in the world of sports marketing and advertising.  The world’s best brands turn to InStadium because we are the market leader in live sports advertising and we have the biggest and most powerful network.  We also have the expertise the build a custom program for brands that match up targeted DMAs, audiences, timing, and budget.  With team representation from 9 professional and collegiate sports leagues – totaling over 425 teams – and a reach of more than 14 million fans per month, InStadium places brands front-and-center like no other sports marketing company can.

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Topics: About InStadium

Flighted Media in Live Sports – with InStadium

Posted by InStadium on Jan 18, 2018 2:44:28 PM

One of the staples of the InStadium experience is that we make it easy for brands to get into live sports.  We’ve talked about how we make it easy before.  It’s all about our expertise and the network of teams we’ve built.  With coverage in 130+ DMAs across the country with over 425 professional and collegiate teams, brands that partner with InStadium have access to more than 15,000 sporting events each year.  At any given time throughout the calendar year, InStadium is on, available, and ready to build a customized brand program. 

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Topics: About InStadium

Do you want to buy impressions or make impressions?

Posted by InStadium on Jan 11, 2018 4:07:57 PM

With the Super Bowl coming, the advertising world trains its eye on those little 2-3 minute breaks in the action to see which new, creative commercial makes us laugh or cry or roll our eyes or look around the room with the bewildered “I didn’t get that, did you?” look.  Brands and advertisers spend a fortune on these ads, hoping to strike gold and deliver something memorable that “moves the needle.”  In fact, it’s estimated that for every minute of actual game play, the Super Bowl generated over $45 million in TV-advertising revenue.  That’s a lot of dough, as huge chunks of media budgets get spent on one night.  It’s also a lot of impressions, which is exactly what brands and advertisers are trying to buy – huge numbers of impressions. 

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Topics: Fan Engagement, About InStadium

Stadium Synergy Study: The Power of Live

Posted by InStadium on Jan 4, 2018 2:03:00 PM

The InStadium approach is simple: augment your media campaigns by repurposing the creative on the largest screens in America – stadium video boards – and impact a highly valuable audience to achieve exceptional results. The product, Live InStadium Media, consists of a :10 second PA turning fans’ attention to the video board, :30 second video board spot, and :40 seconds of concurrently running LED to fully surround the fan.

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Topics: Insider, About InStadium, live

What is Live InStadium Media?

Posted by InStadium on Nov 2, 2017 3:02:00 PM

The live sports environment is special – you know it, we live and breathe it, and brands consistently see extraordinary value in it.  The value brands see is all about breaking through – about finding a place that not only hosts an important and valuable audience, but a place where brand messages will be seen and heard. 

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Topics: About InStadium

InStadium: Fanatic Fans Love Fantastic Brands

Posted by InStadium on Aug 3, 2017 11:37:00 AM

Whether you consciously think about it or not, things change when you enter a stadium. It could be your first game ever or the final home game of the season as a season ticket holder, but something happens when you walk through the gates. It could be the smell of hot dogs or freshly mowed grass. It could be the ambient sound of 20,000 of your closest friends milling about the concourse getting ready for tip-off. It could be the captivating power of LED ribbons and giant video boards lighting up the building. It’s a sensory experience that takes over.

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Topics: Fan Engagement, About InStadium

InStadium: Be Seen. Be Heard. Be Live.

Posted by InStadium on Jul 27, 2017 1:37:00 PM

All great brands - big and small, new and established - fight to break through to their target audience.  Especially in today's world, where the channels and mediums are constantly expanding and message frequency is ever-increasing, it's more difficult than ever to break through.  In the digital world, programmatic ads are served based on complex algorithms and brands are left trusting that they're reaching who they think they're reaching.  In the out-of-home space, typical placements seem to have lost their luster.  There's still one place, however, where brands can trust they'll be seen and be heard, and it's the live environment.  

 

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Topics: About InStadium

What is "Beyond" in "Game Day & Beyond"?

Posted by InStadium on Jun 29, 2017 1:24:00 PM

InStadium delivers value in a number of different ways.  We use our network of teams and leagues to allow brands to access live sports at unparalleled scale.  We make activating league sponsorships easy.  We provide captivating and immersive platforms for brands to launch new products and services.  And we deliver efficient, memorable, and measureable fan engagement on game day and beyond.  

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Topics: Fan Engagement, About InStadium

Getting Into Live Sports: Easy with InStadium

Posted by InStadium on Jun 22, 2017 10:54:00 AM

From time to time, in our communications or brainstorms with brands and agencies, we hear apprehension around getting into live sports.  The perception is that it's difficult - that it takes teams of people, year-long commitments, millions of dollars, and special connections.  The truth is, brands need only one special connection - InStadium - to get their message in front of the superior live audience.

By leveraging InStadium's decade of expertise in the live sports space and our extensive network of over 420 college and pro sports teams, brands can gain access to a captivated audience already in a heightened state of engagement.  We have the experience to get brands into the live sports environment efficiently and on their own terms.

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Topics: Fan Engagement, About InStadium

Every brand's hero: The PA Announcer

Posted by InStadium on Apr 13, 2017 10:05:00 AM

Imagine you're standing in the middle of Times Square in New York City. You're surrounded by flashing lights, LED ribbons, billboards, and larger-than-life stimulation everywhere you turn. Brands are screaming for attention on some of the biggest and brightest signage you've ever seen. Now, imagine you hear a big, booming voice from on high say, "Turn your attention to the video board behind you!" What do you do? Of course, you turn around and look!

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Topics: Fan Engagement, About InStadium


When brands have something important to share and need a powerful medium to communicate that message, they turn to InStadium. We make it possible for your brand message to be seen and heard by a superior live sports audience. With the nation’s biggest live sports fan engagement platform, InStadium reaches consumers at scale and in the moments where they best connect with brands. Be Seen. Be Heard. Be Live. Contact us at info@instadium.com or here

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Where Brands Connect With Fans

InStadium is the leading fan engagement platform used by national brands to make meaningful connections with fans. Through the live sports network and its powerful media options, advertisers can:

  • Access a network of 425+ professional and collegiate teams across 9 leagues
  • Customize a program across any of 160+ DMAs for any time period
  • Segment and reach a defined target market from 160M+ event attendees annually

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