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InStadium Insider

InStadium Weekly Top Trends 11/29/17

Posted by InStadium on Nov 29, 2017 12:50:55 PM

We live and breathe sports. As a result, we're always keeping tabs on emerging trends and news within the industry. In order to make your life a little easier, each week we will be delivering a list of the relevant news around sports, media, marketing, and technology. Welcome to this week's edition of the Weekly Top Trends.  

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Topics: Brand Activations, Fan Engagement, Stadiums and Arenas, Sports Lifestyle

InStadium Weekly Top Trends 11/22/17

Posted by InStadium on Nov 22, 2017 11:16:02 AM

We live and breathe sports. As a result, we're always keeping tabs on emerging trends and news within the industry. In order to make your life a little easier, each week we will be delivering a list of the relevant news around sports, media, marketing, and technology. Welcome to this week's edition of the Weekly Top Trends.  

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Topics: Brand Activations, Fan Engagement, Stadiums and Arenas, Sports Lifestyle

Activate Q4 Dollars Efficiently With InStadium

Posted by InStadium on Nov 16, 2017 2:01:00 PM

The long Thanksgiving weekend is nearly upon us, which means it’s officially the holiday season and it’s officially crunch time for all those Q4 and year-end media plan goals.  While many offices across the country are slowing down as companies prepare to press pause on business as usual, our clients make it clear that the advertising season remains in full swing. At InStadium, we specialize in this marketing and media “crunch time.”  Each holiday season, we help our clients get brand messages into market at scale, quickly and easily.

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Topics: Brand Activations

InStadium Weekly Top Trends 11/15/17

Posted by InStadium on Nov 15, 2017 11:55:00 AM

We live and breathe sports. As a result, we're always keeping tabs on emerging trends and news within the industry. In order to make your life a little easier, each week we will be delivering a list of the relevant news around sports, media, marketing, and technology. Welcome to this week's edition of the Weekly Top Trends.  

Read More

Topics: Brand Activations, Fan Engagement, Stadiums and Arenas, Sports Lifestyle

InStadium Weekly Top Trends 11/8/17

Posted by InStadium on Nov 8, 2017 9:56:33 AM

Welcome to this week's edition of InStadium's Weekly Top Trends, your weekly inside track on emerging trends and relevant news around sports, media, marketing, and technology.

 

Quality Read of the Week

How Strava, the app for athletes, became an app for cities

In The News

2017 World Series is third-biggest draw in 10 years

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Topics: Brand Activations, Fan Engagement, Stadiums and Arenas, Sports Lifestyle

InStadium Weekly Top Trends 11/1/17

Posted by InStadium on Nov 1, 2017 12:50:20 PM

We live and breathe sports. As a result, we're always keeping tabs on emerging trends and news within the industry. In order to make your life a little easier, each week we will be delivering a list of the relevant news around sports, media, marketing, and technology. Welcome to the Weekly Top Trends.  

Read More

Topics: Brand Activations, Fan Engagement, Stadiums and Arenas, Sports Lifestyle

The Bills enhance the fan experience with the Billevard at New Era Field

Posted by InStadium on Oct 26, 2017 9:46:33 AM

At InStadium, we know there’s nothing like being there live, both for the sports fan and for brands that engage these fans while they’re in-the-moment and stress-free. The Buffalo Bills have added an exciting new area to help their game-day partners further enhance their brand activations and reach new levels of engagement.

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Topics: Brand Activations, Fan Engagement, Stadiums and Arenas

Proprietary Research Shows the Power of Stadium Synergy

Posted by InStadium on Oct 19, 2017 2:10:00 PM

Numerous studies in recent years have examined the subconscious impact of cross-channel marketing. In their Cross-Media Ad Effectiveness Study, the Interactive Advertising Bureau and Research Now found that digital (desktop, mobile, in-app) concurrently executed with traditional media (TV, print, OOH) consistently drove greater lift across key brand metrics than traditional media alone. While traditional accounted for over half of this lift, digital exposure accounted for over 40% in all cases. Given that digital typically has a smaller footprint in campaigns, it is not only positively additive, but is so in an outsized way.

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Topics: Insider, Brand Activations

Live Sports and the Power of Sponsorship Activation

Posted by InStadium on Oct 5, 2017 2:04:00 PM

Sports sponsorships have been around for nearly a century and in that time, the media world has grappled with how to put a value on what sports sponsorships deliver for brands.  We believe in things like brand exposure, recognition, and association, but quantifying the true impact of investments like naming rights, permanent signage, and team or league sponsorships has always been a mixture of art and science. 

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Topics: Brand Activations

InStadium Program Category: CPG

Posted by InStadium on Sep 28, 2017 2:12:00 PM

InStadium helps brands engage with the live audience like no one else can. Our live sports fan engagement platform leverages a multi-channel approach to reach your best customers in the moment when their senses are heightened and they're ready to make a lasting connection with your brand. The live environment is where brands break through to be seen and heard and efficiently connect with their target audience.

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Topics: Brand Activations


When brands have something important to share and need a powerful medium to communicate that message, they turn to InStadium. We make it possible for your brand message to be seen and heard by a superior live sports audience. With the nation’s biggest live sports fan engagement platform, InStadium reaches consumers at scale and in the moments where they best connect with brands. Be Seen. Be Heard. Be Live. Contact us at info@instadium.com or here

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Where Brands Connect With Fans

InStadium is the leading fan engagement platform used by national brands to make meaningful connections with fans. Through the live sports network and its powerful media options, advertisers can:

  • Access a network of 425+ professional and collegiate teams across 9 leagues
  • Customize a program across any of 160+ DMAs for any time period
  • Segment and reach a defined target market from 160M+ event attendees annually

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