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InStadium Insider

InStadium Program Category: Consumer Electronics

Posted by InStadium on Aug 24, 2017 1:02:00 PM

InStadium helps brands engage with the live audience like no one else can. Our live sports fan engagement platform leverages a multi-channel approach to reach your best customers in the moment when their senses are heightened and they're ready to make a lasting connection with your brand. The live environment is where brands break through to be seen and heard and efficiently connect with their target audience.

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Topics: Brand Activations

The Pepsi Center, KeyBank, and Skee-Ball

Posted by InStadium on Aug 10, 2017 12:55:26 PM

Playing Skee-Ball is fun. Playing Skee-Ball the size of an entire basketball court or hockey rink is better. Add in 20,000 screaming fans and the buzz of the live sports environment and you have an in-game activation that creates some memorable brand connections. KeyBank and Kroenke Sports and Entertainment (KSE) have generated that buzz as the creators of an on-ice/on-court promotion known as “KeyBall.” 

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Topics: Brand Activations, Fan Engagement, Stadiums and Arenas

Phoenix Suns and Carl’s Jr. Bring Fan Thursday to Life

Posted by InStadium on Jun 7, 2017 10:17:00 AM

By now, you know that at InStadium, we’re passionate about connecting brands with fans, live and in-the-moment, to create special and memorable experiences. We talked with our friends at the Phoenix Suns about recent activations at Talking Stick Resort Arena that got fans excited, and it’s clearly a story about how powerful the live environment can be.

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Topics: Brand Activations, Fan Engagement

InStadium Program Category: Entertainment

Posted by InStadium on Apr 27, 2017 1:02:00 PM

InStadium helps brands engage with the live audience like no one else can. Our live sports fan engagement platform leverages a multichannel approach to reach your best customers in the moment when their senses are heightened and they're ready to make a lasting connection with your brand. The live environment is where brands break through and efficiently connect with their target audience.

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Topics: Brand Activations

The Old Way vs. The InStadium Way

Posted by InStadium on Mar 30, 2017 1:57:00 PM

In the world of sports marketing, sports media, fan engagement, and brand activation, there is a clear difference between the "old way" of installing activations and campaigns and the way that process exists with InStadium. At InStadium, securing access to the live environment and the live audience is easy. Our relationships, network, creativity, and expertise make activating your brand and capitalizing on the power of the live event a seamless and turnkey process. Here's why:

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Topics: Brand Activations, About InStadium

Live Sports & Recycling Deliver Fan Engagement

Posted by InStadium on Mar 22, 2017 3:44:55 PM

What does recycling have to do with an incredible fan experience? A lot, it turns out. REPREVE®, the brand leader in turning plastic bottles into recycled fiber, partnered with InStadium and seven professional sports teams to engage the live sports fan with environmental responsibility messaging and game day promotions. The exciting Repreve Ultimate Sports Fan Experience, a sweepstakes consisting of once-in-a-lifetime VIP experiences with multiple NBA and NHL franchises, was promoted via high-impact InStadium game day media across stadiums from Anaheim to Boston. As part of the sweepstakes, lucky winners received a variety of exciting prizes including on-court/ice passes, VIP tickets, locker room tours, autographed team items, player meet-and-greets, and even a Zamboni® ride in select markets.

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Topics: Brand Activations

2017 Baseball Opening Day Opportunities

Posted by InStadium on Feb 22, 2017 11:05:00 AM

TIME TO CONNECT WITH AN ENGAGED AND HOPEFUL AUDIENCE

Pitchers and catchers have reported to Spring Training. All the fan favorites are in the "best shape of their lives" and Opening Day is in sight. This means renewed hope for fans and new opportunities for brands to connect with the live audience. Teams around the country will fill their stadiums and welcome their team back for another run at a title. Brands will also invest in the opportunity to connect with the power and influence that the live audience holds. The Opening Day opportunity to activate your brand spans many markets and will be here before you know it. There are some big matchups lined up for opening day in top markets across the country. 

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Topics: Brand Activations

What a game! Now on to Opening Day

Posted by InStadium on Feb 7, 2017 10:52:00 AM

A ridiculous and incredible Super Bowl LI left us all breathless. More than 100 million people tuned in around the world to catch all the drama. The Monday morning water cooler recaps were all the same: talk of unreal catches, botched game management, epic collapses, and the GOAT. Then Tuesday rolls around and the reality sets in that the football season has come to a close - yet spring is right around the corner. And with spring comes baseball.

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Topics: Brand Activations, Fan Engagement

Own the Arena - Cleveland and Beats by Dre are Heard

Posted by InStadium on Jan 18, 2017 4:05:45 PM

On Christmas Day of 2016, in front of the World Champs, King James, 20,000 screaming fans, and the millions of connected social followers around the world, Beats by Dre was heard. An exciting collaboration between Beats by Dre, the Cleveland Cavaliers, Haworth Marketing + Media, and InStadium got the crowd on their feet and created some serious brand noise.

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Topics: Brand Activations, Fan Engagement

A Slam-Dunk Vehicle for the Holiday-Purchase Market

Posted by InStadium on Jan 12, 2017 11:17:16 AM

This January kicks off a banner year as consumer and advertiser engagement with sports is expected to remain strong throughout 2017 according to the 2016 PwC Sports Outlook. As InStadium clients know, reaching captivated consumers to build awareness of a brand is a surefire way to turn products into a fan favorite.

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Topics: Brand Activations, Sports Lifestyle


When brands have something important to share and need a powerful medium to communicate that message, they turn to InStadium. We make it possible for your brand message to be seen and heard by a superior live sports audience. With the nation’s biggest live sports fan engagement platform, InStadium reaches consumers at scale and in the moments where they best connect with brands. Be Seen. Be Heard. Be Live. Contact us at info@instadium.com or here

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Where Brands Connect With Fans

InStadium is the leading fan engagement platform used by national brands to make meaningful connections with fans. Through the live sports network and its powerful media options, advertisers can:

  • Access a network of 425+ professional and collegiate teams across 9 leagues
  • Customize a program across any of 160+ DMAs for any time period
  • Segment and reach a defined target market from 160M+ event attendees annually

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