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InStadium Insider

InStadium: Fanatic Fans Love Fantastic Brands

Posted by InStadium on Aug 3, 2017 11:37:00 AM

Whether you consciously think about it or not, things change when you enter a stadium. It could be your first game ever or the final home game of the season as a season ticket holder, but something happens when you walk through the gates. It could be the smell of hot dogs or freshly mowed grass. It could be the ambient sound of 20,000 of your closest friends milling about the concourse getting ready for tip-off. It could be the captivating power of LED ribbons and giant video boards lighting up the building. It’s a sensory experience that takes over.

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Topics: Fan Engagement, About InStadium

Future-Proofing Fan Engagement

Posted by InStadium on Jul 20, 2017 1:01:00 PM

Last week, we talked about the importance of deploying creative content in an environment where it simply can’t be missed – the live sports environment.  As brands continue to invest heavily in creative development, it has become increasingly important to leverage that content effectively and efficiently.

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Topics: Fan Engagement

Don't Waste That Creative! Be Seen and Heard

Posted by InStadium on Jul 13, 2017 11:19:00 AM

“More and more, marketers consider themselves brand storytellers. And at this point in the maturation of branded content, most of the energy seems to be focused on the creative—the sexy, award-winning side of the story.  But can creativity alone move branded content into a full-grown piece of every marketer's channel strategy?”

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Topics: Fan Engagement

What is "Beyond" in "Game Day & Beyond"?

Posted by InStadium on Jun 29, 2017 1:24:00 PM

InStadium delivers value in a number of different ways.  We use our network of teams and leagues to allow brands to access live sports at unparalleled scale.  We make activating league sponsorships easy.  We provide captivating and immersive platforms for brands to launch new products and services.  And we deliver efficient, memorable, and measureable fan engagement on game day and beyond.  

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Topics: Fan Engagement, About InStadium

Getting Into Live Sports: Easy with InStadium

Posted by InStadium on Jun 22, 2017 10:54:00 AM

From time to time, in our communications or brainstorms with brands and agencies, we hear apprehension around getting into live sports.  The perception is that it's difficult - that it takes teams of people, year-long commitments, millions of dollars, and special connections.  The truth is, brands need only one special connection - InStadium - to get their message in front of the superior live audience.

By leveraging InStadium's decade of expertise in the live sports space and our extensive network of over 420 college and pro sports teams, brands can gain access to a captivated audience already in a heightened state of engagement.  We have the experience to get brands into the live sports environment efficiently and on their own terms.

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Topics: Fan Engagement, About InStadium

Phoenix Suns and Carl’s Jr. Bring Fan Thursday to Life

Posted by InStadium on Jun 7, 2017 10:17:00 AM

By now, you know that at InStadium, we’re passionate about connecting brands with fans, live and in-the-moment, to create special and memorable experiences. We talked with our friends at the Phoenix Suns about recent activations at Talking Stick Resort Arena that got fans excited, and it’s clearly a story about how powerful the live environment can be.

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Topics: Brand Activations, Fan Engagement

Premium Out of Home: InStadium vs. Cinema

Posted by InStadium on Jun 1, 2017 2:09:00 PM

Capturing consumer attention and breaking through with meaningful and memorable messaging is easier said than done.  With myriad media types, complex approaches to consumer contact strategy, and an ever-changing digital marketing and advertising landscape, it’s safe to say that there’s no “silver bullet” or magic formula for finding and reaching your best consumer – much less reaching them when they’re ready to be reached in a way that inspires action. 

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Topics: Fan Engagement

How Brands Make Lasting Fans

Posted by InStadium on May 25, 2017 1:36:00 PM

Brands are constantly looking to find new and creative ways to engage with current customers and create new brand fans.  Sometimes it goes well and sometimes brands can get themselves into trouble. We’ve seen in the news or on social media examples on both ends of the spectrum – brands that go above and beyond to surprise or delight a single customer or brands that find themselves in PR disasters because of how they chose to handle a situation or a customer.

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Topics: Fan Engagement

Every brand's hero: The PA Announcer

Posted by InStadium on Apr 13, 2017 10:05:00 AM

Imagine you're standing in the middle of Times Square in New York City. You're surrounded by flashing lights, LED ribbons, billboards, and larger-than-life stimulation everywhere you turn. Brands are screaming for attention on some of the biggest and brightest signage you've ever seen. Now, imagine you hear a big, booming voice from on high say, "Turn your attention to the video board behind you!" What do you do? Of course, you turn around and look!

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Topics: Fan Engagement, About InStadium

The Power of Priming

Posted by InStadium on Apr 6, 2017 2:05:00 PM

Neuroscience Demonstrates the Priming Effect of Premium DOOH Advertising on Other Media

Last month, Location, Location, Location detailed The Science Behind the Art of Outdoor — a study that used modern brain imaging technology to quantify the true impact of premium digital OOH (DOOH). It included a finding that premium DOOH positively primes the impact of standard OOH sites. Priming, a memory effect where exposure to one ad influences the response to another, is a key component in enabling ad recognition. In Nero-Insight and Ocean Outdoor’s newest study, Beyond Out of Home, they explore the neurological effect of premium DOOH on other screen-based media. This is an important finding, so allow InStadium to break it down for you.

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Topics: Insider, Fan Engagement

When brands have something important to share and need a powerful medium to communicate that message, they turn to InStadium. We make it possible for your brand message to be seen and heard by a superior live sports audience. With the nation’s biggest live sports fan engagement platform, InStadium reaches consumers at scale and in the moments where they best connect with brands. Be Seen. Be Heard. Be Live. Contact us at info@instadium.com or here


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Where Brands Connect With Fans

InStadium is the leading fan engagement platform used by national brands to make meaningful connections with fans. Through the live sports network and its powerful media options, advertisers can:

  • Access a network of 425+ professional and collegiate teams across 9 leagues
  • Customize a program across any of 160+ DMAs for any time period
  • Segment and reach a defined target market from 160M+ event attendees annually

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