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InStadium Insider

Location, Location Location: Neuroscience and OOH Ad Impact

Posted by InStadium on Mar 16, 2017 3:09:00 PM

Pretend for a moment that you’re a media planner. Given the options of an out of home (OOH) display at either Times Square or O’Hare Airport in Chicago, which would you choose? Even though O’Hare reaches >350% more potential customers, most people will choose Times Square. Why is that? It’s because most people’s gut instinct is that that premium sites have a more profound, subliminal impact on consumers.

[photo cred: Ocean Outdoor]

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Topics: Insider, Fan Engagement

How Stadium Wi-Fi is Changing Sports Marketing

Posted by InStadium on Mar 2, 2017 11:53:00 AM

At InStadium, we understand the power of the live environment and the power of live audiences. We have many examples of how we've been able to leverage our network of sports teams along with the engagement of the superior live environment. We integrate booming audio, captivating video and display, branding extensions and mobile and social assets that extend the conversation well past game day. The team at AmpThink has built extensive Wi-Fi networks to "amp up" user experience and has recently produced some fascinating data around fan behavior at college football games in 2016.

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Topics: Fan Engagement

The Live Event: Where Brands Have More Fun

Posted by Sarah Wilde on Feb 16, 2017 1:20:00 PM

These days it’s not uncommon for a child to play a team sport. It’s also not uncommon that they’re a fan of their hometown team(s). In my case, my 7 year-old son plays hockey and is a huge Blackhawks fan. He dreams about seeing the Blackhawks play at United Center: to be in the same place as his hockey heroes, to be near them, up close and personal. He watches games on TV but really just wants to be there and be a part of the experience.

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Topics: Fan Engagement, Sports Lifestyle

What a game! Now on to Opening Day

Posted by InStadium on Feb 7, 2017 10:52:00 AM

A ridiculous and incredible Super Bowl LI left us all breathless. More than 100 million people tuned in around the world to catch all the drama. The Monday morning water cooler recaps were all the same: talk of unreal catches, botched game management, epic collapses, and the GOAT. Then Tuesday rolls around and the reality sets in that the football season has come to a close - yet spring is right around the corner. And with spring comes baseball.

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Topics: Brand Activations, Fan Engagement

How Live Events Create Superior Audiences

Posted by InStadium on Feb 2, 2017 3:57:07 PM

Whether we consciously think about it or not, things change when you enter a stadium. It could be your first game ever or the final home game of the season as a season ticket holder, but something happens when you walk through the gates. It could be the smell of hot dogs or freshly mowed grass. It could be the ambient sound of 20,000 of your closest friends milling about the concourse getting ready for tip-off. It could be the captivating power of LED ribbons and giant videoboards lighting up the building. It’s a sensory experience that takes over.

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Topics: Fan Engagement

Own the Arena - Cleveland and Beats by Dre are Heard

Posted by InStadium on Jan 18, 2017 4:05:45 PM

On Christmas Day of 2016, in front of the World Champs, King James, 20,000 screaming fans, and the millions of connected social followers around the world, Beats by Dre was heard. An exciting collaboration between Beats by Dre, the Cleveland Cavaliers, Haworth Marketing + Media, and InStadium got the crowd on their feet and created some serious brand noise.

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Topics: Brand Activations, Fan Engagement


When brands have something important to share and need a powerful medium to communicate that message, they turn to InStadium. We make it possible for your brand message to be seen and heard by a superior live sports audience. With the nation’s biggest live sports fan engagement platform, InStadium reaches consumers at scale and in the moments where they best connect with brands. Be Seen. Be Heard. Be Live. Contact us at info@instadium.com or here

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Where Brands Connect With Fans

InStadium is the leading fan engagement platform used by national brands to make meaningful connections with fans. Through the live sports network and its powerful media options, advertisers can:

  • Access a network of 425+ professional and collegiate teams across 9 leagues
  • Customize a program across any of 160+ DMAs for any time period
  • Segment and reach a defined target market from 160M+ event attendees annually

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