Pretend for a moment that you’re a media planner. Given the options of an out of home (OOH) display at either Times Square or O’Hare Airport in Chicago, which would you choose? Even though O’Hare reaches >350% more potential customers, most people will choose Times Square. Why is that? It’s because most people’s gut instinct is that that premium sites have a more profound, subliminal impact on consumers.
[photo cred: Ocean Outdoor]