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InStadium Insider

Live Sports Video Boards and a Coveted Demo - Millennials

Posted by InStadium on Jul 24, 2018 10:09:00 AM

For decades, video has helped brands to tap into discretionary income. From baby boomers to generation X, the small screen offered a tried and true way to boost brand recognition and create sales lift through unique and memorable marketing campaigns. But, around the turn of the century, this impact began to shift as the makeup of America’s workforce began to dramatically change.

Millennials now make up the country’s largest generation by population. They command a staggering $1.3 trillion in annual consumer spending, a number that is poised to continue growing as this generation enters its earning prime. Until recently, however, millennials were largely ignored by marketers. Unlike their parents, millennials ignored traditional advertising avenues, like television, making them notoriously difficult to reach.

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Topics: stadiums, video boards, millennials


When brands have something important to share and need a powerful medium to communicate that message, they turn to InStadium. We make it possible for your brand message to be seen and heard by a superior live sports audience. With the nation’s biggest live sports fan engagement platform, InStadium reaches consumers at scale and in the moments where they best connect with brands. Be Seen. Be Heard. Be Live. Contact us at info@instadium.com or here

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Where Brands Connect With Fans

InStadium is the leading fan engagement platform used by national brands to make meaningful connections with fans. Through the live sports network and its powerful media options, advertisers can:

  • Access a network of 425+ professional and collegiate teams across 9 leagues
  • Customize a program across any of 160+ DMAs for any time period
  • Segment and reach a defined target market from 160M+ event attendees annually

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