We live and breathe sports. As a result, we're always keeping tabs on emerging trends and news within the industry. In order to make your life a little easier, each week we will be delivering a list of the relevant news around sports, media, marketing, and technology. Welcome to this week's edition of the Weekly Top Trends.
Welcome to this week's edition of InStadium's Weekly Top Trends, your weekly inside track on emerging trends and relevant news around sports, media, marketing, and technology.
Quality Read of the WeekHow Strava, the app for athletes, became an app for cities
In The News
We live and breathe sports. As a result, we're always keeping tabs on emerging trends and news within the industry. In order to make your life a little easier, each week we will be delivering a list of the relevant news around sports, media, marketing, and technology. Welcome to the Weekly Top Trends.
The live sports event is a great place to inspire a movement, showcase a brand, and reach tens of thousands of engaged fans while they’re in a state of elevated attentiveness. It’s a place people go to escape the daily grind, to break free of stressors, and to relax. The video boards at baseball, basketball, football, and hockey venues are some of the biggest screens on Earth and these impossible-to-miss digital assets can convey real, memorable impact. We’ve had the pleasure of running many programs with America’s top brands to help build awareness for product launches, execute targeted conversion, and activate league sponsorships, all on powerful, dynamic, and impactful digital screens.
Topics: Sports Lifestyle
These days it’s not uncommon for a child to play a team sport. It’s also not uncommon that they’re a fan of their hometown team(s). In my case, my 7 year-old son plays hockey and is a huge Blackhawks fan. He dreams about seeing the Blackhawks play at United Center: to be in the same place as his hockey heroes, to be near them, up close and personal. He watches games on TV but really just wants to be there and be a part of the experience.
More than 25 years ago, a struggling Iowa farmer—compelled by a mysterious, ethereal voice—razed his crops, built a baseball field for ghosts and, in the end, welcomed awestruck visitors from far and wide to his “Field of Dreams.” A place that was at once deeply personal and universally understood, drawn by … what? A game? Spirits?
The opportunity to bask in a phenomenon they couldn't fully understand? The film leaves us, the viewers, to decide the answer. And that's what makes its closing scene—headlights snaking over the horizon, toward a homemade baseball diamond nestled amid the corn—so powerful.
"If you build it, they will come."
This January kicks off a banner year as consumer and advertiser engagement with sports is expected to remain strong throughout 2017 according to the 2016 PwC Sports Outlook. As InStadium clients know, reaching captivated consumers to build awareness of a brand is a surefire way to turn products into a fan favorite.
When brands have something important to share and need a powerful medium to communicate that message, they turn to InStadium. We make it possible for your brand message to be seen and heard by a superior live sports audience. With the nation’s biggest live sports fan engagement platform, InStadium reaches consumers at scale and in the moments where they best connect with brands. Be Seen. Be Heard. Be Live. Contact us at firstname.lastname@example.org or here.
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