There's nothing more romantic than taking in a Raptors vs. Bulls game or a Ducks vs. Devils game, right? Anyone? With Valentine's Day upon us, we thought it would be appropriate to give some love to one of the longest-running stadium video board traditions, the Kiss Cam. Since the invention of the Jumbotron, we've been subjected to countless editions of the giant heart on the screen as the cameraman scans the crowd to find the perfect blend of cheesy, cute, hilarious, and cringe-worthy. Regardless, the goal of the Kiss Cam is generate some fan reaction during a break in gameplay - and give brands a chance to sponsor something social, engaging, and memorable.
There's been healthy debate about the true origins of the Kiss Cam - some say the 70s, some say the 80s - and an even more complex debate about the how appropriate it actually is. Inevitably, once every few games, the cameraman lands on a brother/sister or mother/son or a client/business partner combination that covers the hilarious and cringe-worthy requirements.
You have to watch the video board
One thing is for certain, though - it's an attention grabber. There are so many different ways to engage the fan with today's huge video boards, swirling LED banners and booming sound systems, but sometimes the tried-and-true, decades-old approach of raw human interaction is the most captivating.
So, this Valentine's Day, after your significant other has arisen from their swoon over the surprise Raptors vs. Bulls tickets, keep an eye on the video board. Because all of the best love stories start with the Kiss Cam and end with the in-game marriage proposal.
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