The live sports environment is special – you know it, we live and breathe it, and brands consistently see extraordinary value in it. The value brands see is all about breaking through – about finding a place that not only hosts an important and valuable audience, but a place where brand messages will be seen and heard.
The InStadium approach to making this easy for brands is simple: augment and enhance media campaigns by showcasing creative on the largest screens in America – stadium video boards – and impact a highly valuable audience to achieve exceptional results. The product, Live InStadium Media, consists of a :10 second PA turning fans’ attention to the video board, :30 second video board spot, and :40 seconds of concurrently running LED to fully surround the fan.
All great brands - big and small, new and established - fight to break through to their target audience. Especially in today's crowded world, where the channels and mediums are constantly expanding and message frequency is ever-increasing, it's more difficult than ever to break through.
In the digital world, programmatic ads are served based on complex algorithms and brands are left trusting that they're reaching who they think they're reaching. In the out-of-home space, typical placements seem to have lost their luster. There's still one place, however, where brands can trust they'll be seen and be heard, and it's the live environment.
The live environment is a place where ideas, stories, and moments begin. A place where an extraordinary group of consumers come together to experience something special. Engaged fans gather to relax, cut loose, get away from daily stressors, and take it all in. This environment is a place where brands can cut through the clutter and reach an audience that is engaged, ready to learn something new, and open to interacting with brands. Especially compared to other media, the live environment is a place where brands can be confident that they will be seen and heard. So how can a brand effectively leverage this environment?
LIVE INSTADIUM MEDIA MAKES IT POSSIBLE
The combination of booming audio, massive video display, and immersive LED is what brings brand messages to life. Take a look at the video below to see Live InStadium Media in action.
What's the only out-of-home advertising option that includes massive video display and audio? You guessed it. Live InStadium Media. We've talked before about how the PA announcer is a brand hero in stadiums and arenas, as the booming audio coming from on high can captivate an audience and direct their attention to a video board.
At the end of the day, it all comes down to being there. At InStadium, we've been at this for some time and have done the research* to show the impact of this environment.
- 82% of live venue attendees considered themselves to be very open to learning new things - 22% more likely than those about to consume home media
- 38% of live venue fans agree that the game will be the highlight of their day
- 68% of live venue fans agree that they're really looking forward to the game
- 57% of live venue fans consider the live event a special occasion
Being live matters and Live InStadium Media is the solution to your brand messaging breakthrough problems.
Contact us today to talk about how you can ensure your brand is seen and heard in the live environment.
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*Sports & Leisure Research Group, State of Mind Receptivity Study, 2011